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Marketing 17.04.2019

Visual search SEO: Pinterest is in the lead

Search engine optimization was considered doomed to obsolescence – until visual search SEO came along.

Marketing 16.04.2019

Voice search SEO: When a result is all that counts

Parallel to the rise of language assistants, voice search is becoming increasingly important, and this includes SEO.

Media 08.11.2018

Seek and find: The perfect SEO strategy

Google is forever changing its ranking algorithms. Companies need to be equipped for this.

Technology 17.09.2018

SEO in content marketing: Of pillars and clusters

Keywords have served their time as the sole guideline. It is now about being the authority on a topic.

Resources 17.06.2019

How to optimize your content marketing for Google and other platforms

Content marketing and SEO are inseparable.

Conference 28.08.2019

Brands on the Internet – the best seminars, worklabs and demos

Recommendations for CMOs, marketing managers and brand managers

Media 03.08.2018

How YouTube videos become successful

The platform is both a search engine and a community. A look at the most important success factors.

Technology 28.08.2018

Voice SEO: How voice assistants are changing marketing

Alexa, Siri & Co. hardly leave any room for advertising messages. Here are tips on how this can work anyway.

Resources 07.08.2019

10 tips for improving product data on amazon

Of images, bullet points and descriptions: Consistent data optimization ultimately boosts sales.

Marketing 08.08.2018

How what3words wants to revolutionize the location search

The start-up has clustered the world into 3x3 meters. CMO Giles Rhys Jones explains how this will benefit companies.

Marketing 04.10.2018

What’s hot in content marketing – part 2

Current trends show that content marketing is slowly growing up.

Resources 04.07.2019

Growth hacking for start-ups: learning from the big players

Your product does not perform? The numbers are catastrophic? There are no guarantees to avoid this scenario. But a lot of possibilities.

Expo 25.04.2019

From Start-up Village to Global Success

Last year, just a few days old, they hit the Start-up Village at DMEXCO. A year on, they’re consolidating the European market. Here’s Spaceboost’s success story.

Technology 28.02.2019

How smartphones are changing buying patterns

Smartphones have become an integral part of online purchasing processes. Here's a look at what has to be considered and which trends are important

Media 01.08.2018

Content distribution: seven ways to reach more readers

Even excellent content is not automatically successful. Several components are required for this.

Business 11.09.2019

#TrustInYou: Live from the DMEXCO Vol. 1

Insights, event impressions and the emotional moments – live from the first day of the DMEXCO.

Business 25.07.2019

Agile teamwork: uncertainties as opportunities in a dynamic business world

Agility has become a buzzword. Whether agencies or other companies, everyone wants to make their working methods more agile. What is often forgotten is that the result matters, not the way to get there.

Announcements 10.06.2018

Welcome to the New DMEXCO World!

There are great expectations of the leading event of the digital industry. This is all the more true for 2018.

Future 22.07.2019

“For more than money good philosophy is needed”

DMEXCO is encouraging reflection on the business - Philosopher Dr. Brennan Jacoby about trust and giving meaning to work

Technology 14.06.2019

When text automation really pays off in e-commerce

They quickly compose high-quality texts in multiple languages: text robots make life easier for online shop operators, especially when it comes to creating content.

Announcements 04.09.2018

Short spurt on the way to #DMEXCO18

Before Cologne trade fair opens its doors for the Expo and Conference in a few days’ time, we are stepping on the gas once again!

Business 20.08.2019

How successful B2B eCommerce works

Today’s decision-makers in B2B purchasing processes discover, compare and make purchases online. This makes an online shop almost a must-have for B2B companies. We have compiled three examples from the B2B environment that show where the journey in B2B commerce is headed.

Marketing 06.08.2019

5 steps for the optimal handling of customer reviews

The reputation of a company is increasingly in the hands of consumers. We show you how to manage reviews in order to keep your company’s reputation intact.

Media 25.02.2019

How wearables contribute to customer loyalty

Miniature devices are about interaction with the product. Christian Stammel describes the added value for marketing.

Business 03.04.2019

Project management in marketing

Organizing work in marketing teams is an increasingly complex issue. Here is a look at how companies, agencies and freelancers can plan and document their teamwork as smoothly as possible.

Future 19.04.2019

Why quantum computers are a security threat

Experts are looking for encryption methods that these new computers can’t crack

Media 02.05.2019

Consolidation among social media platforms

Social media provides profound data and is increasingly becoming part of everyday professional life.

Resources 18.02.2019

Agile marketing: On the way to real-time advertising

When and why just-in-time production can be a sensible strategy with the help of Scrum and Kanban.

Marketing 07.12.2018

Is advertising experiencing an identity crisis? Part II

Why native advertising is not the solution

Business 11.09.2018

GDPR and ePrivacy: The impact on marketing

The new data protection regulations have many advantages. Katja Brandt explains how marketers can capitalize on them.

Business 26.04.2019

More Women in Management

Frederike Probert is launching Mission Female, a network of women leaders. Already a rapid success.

Announcements 11.06.2019

DMEXCO 2019: “Trust in you”

Appreciation and trust for digital value creation

Business 09.07.2019

Upskilling the modern CMO

Marketing leaders are now responsible for leading a data-driven brand transformation while embodying the voice of the customer. As an integral role for ensuring business growth and performance, are the current CMOs up for the job?

Future 23.07.2019

Building a customer-obsessed culture

The scramble is now on to cater for the consumer’s ever-changing demands. But an entire company culture obsessed with their customer has to start at the top.

Marketing 31.07.2019

You don’t need a flagship store

Most brands sell their products in mediocre online shops for the recommended retail price. This will never work and is just wasted money.

Marketing 14.05.2019

B2B lead management: How prospects become buyers

Content can be used to attract not only prospects but also buyers

Business 06.06.2019

Finding and retaining IT professionals

Hardly any other professionals are as in demand as developers. Sean Bave of Stack Overflow explains how to find the right IT professionals for your startup.

Media 28.02.2019

Benefits promote usage

Online sales via shopping apps are increasing, but usage remains constant. Merchants should make sure their apps are actually used. Added value and personalization help score points.

Media 08.01.2019

Facebook maneuvers its YouTube competitor into position

After getting off to a moderate start, Facebook Watch is now set to grow. Is it worthwhile for companies to be present here?

Technology 15.10.2018

What smart displays mean for marketers

Amazon Echo Show, Google Home Hub and Facebook Portal are creating a new class of device. We present it here.

Marketing 02.10.2018

What’s hot in content marketing – part 1

Content marketing has established itself as a discipline, but new trends are constantly creating changes.

Announcements 13.09.2018

Take C.A.R.E.: DMEXCO 2018 launches debate on the future of the digital economy

At DMEXCO in Cologne, yesterday the digital economy started discussing not only the latest trends in technology and marketing, but also its self-image and its responsibility towards users. In 2018, DMEXCO, the meeting place for all major decision-makers from the digital economy, marketing and innovation, will feature 1,000 exhibitors from 40 countries in six halls and more than 550 speakers – 48 percent of whom are from abroad and 33 percent of whom are female. Two start-up pitches are also taking place: the winner of the “SevenVentures Pitch Day” is the platform for online therapy courses Selfapy. The final of “The DMEXCO & Unilever Foundry Start-up Hatch” will be held on September 13 on the Debate Stage.

Expo 08.09.2018

Alexa, what’s up at DMEXCO?

In the World of Experience, Alexa provides information about the Conference program, the parties or DMEXCO in general.

Media 16.07.2018

Facebook, Instagram, YouTube: the competition among video platforms is heating up

Where is the best place to present your moving images. Spoiler: it depends...

Business 24.06.2019

How investors and start-ups find each other

Financing is still one of the biggest challenges for start-ups. Here's a look at how to make an impressive pitch for investors.

Resources 15.11.2018

How content marketing can benefit from a code of conduct

Everyone seems to have a different understanding of content marketing.

Technology 26.02.2019

Five trends in the mobile communications market

There are some issues that cannot be ignored in Barcelona this year. Here is a look at which ones they are and what they mean for the internet industry.

Marketing 15.01.2019

The customer journey in B2B

Digitalization makes B2B companies more visible and helps them get to know their customers' decision-making processes

Media 19.07.2018

Alexa, what is the future of voice assistants?

All the big names in the industry are seeking to take the top spot in the market that could also fundamentally change marketing.

Media 07.11.2018

Google Maps as a competitor to local Facebook pages

A “Follow” function is only the latest example of a large-scale plan to expand the map service.

Technology 27.10.2018

Progressive web apps: When web and app merge

Which is better: Native apps or a web app? Actually, the correct answer is: Progressive web app.

Media 17.10.2018

More precise on screen: Addressable TV

Rethinking in demand: Mass-audience-compatible advertising for classical television is becoming obsolete

Announcements 09.09.2018

Planning and Guidance Aids for DMEXCO 2018

Here are all the tools you need to make your visit to the Expo and Conference a success.

Media 20.07.2018

Pinterest: digital window shopping is gaining ground

The visual network is beaming with new features and increasing figures. Here are the most important facts and tips.

Technology 16.09.2019

Changes coming with Strong Customer Authentication

Two-factor authentication and SCA will mean some adjustments in e-commerce.

Business 26.08.2019

How to prevent creative bottlenecks and burnout with more clarity and automated steps

Modern marketing and creative teams have never been under more pressure to stand out, but breakdowns in the creative process have you pushing your pencil more often than boundaries. Learn why process is the key to gaining clarity to create.

Marketing 22.08.2019

Stop the bombardment! Why conversations with customers are so important for companies

We are facing a paradigm shift in marketing. In the face of declining advertising impact and perception, even more advertising cannot be the answer – regardless of how personalized it is.

Business 19.07.2019

Trust and communication for good teamwork

Prerequisites for daily cooperation

Business 17.07.2019

Why you shouldn’t write off agencies when it comes to digitalization issues

Digitalization cannot succeed without management consulting. Is this really always true? We list reasons why it sometimes makes more sense to rely on digital agencies.

Marketing 04.12.2018

Influencer marketing: Who’s the right one for the job?

A four-tier classification simplifies the decision

Business 16.07.2019

Sales channels for agencies: everything as always, only better

Personal contact, content marketing and lead-nurturing for positioning with potential customers

Marketing 05.06.2018

Thought Leader Marketing: The CEO becomes an Influencer

Thought leadership is a well-known concept, influencer marketing a current hype. Can the two go hand-in-hand?

Marketing 12.07.2018

Branded content: branding without advertising

What can be done to combat consumer advertising fatigue? An interesting option is branded content.

Technology 25.07.2018

Conversational commerce: when machines sell

Messengers and chatbots are taking on the roles of salespeople. This has both advantages and disadvantages.

Marketing 09.08.2018

Social media automation that doesn’t bug you

Machines are better suited for some tasks than people — with one big exception.

Business 27.08.2018

What we can learn from Netflix

Netflix's successful transformation into a streaming giant is an instructive example of digital transformation.

Business 31.08.2018

What makes a successful digital leader

It is not just about technology and software, but above all about a new kind of management.

Marketing 06.09.2018

Customer centricity: Data ownership as central basis

To put the customer back at the center of attention, companies have to invest in their own data.

Technology 18.09.2018

Ad fraud: Can AI and blockchain help?

Programmatic advertising solves known problems, but at the same time is not without its own problems.

Business 24.10.2018

Omnichannel commerce: One customer – many channels

A sensible combination of different sales channels in e-commerce creates satisfied customers and new potential for retailers.

Business 07.11.2018

AI in companies: Definitely a matter for top management

Personalization is the most important task for artificial intelligence, but it’s just the beginning.

Marketing 19.11.2018

Five insights for content marketing in B2B

As a recent survey shows, B2B and B2C are continuing to converge in content marketing.

Marketing 22.11.2018

Five examples of social media marketing in B2B

Social media for B2B has long been considered a waste of resources. This is a myth, as successful examples show.

Conference 08.06.2018

Take C.A.R.E. – Motto and Motivation for the Industry

The motto of the DMEXCO 2018 shows: The digital economy is aware of users’ needs.

Marketing 06.12.2018

ePrivacy regulation: many losers and one winner

Why hardly anyone would benefit from the new legislation, and what companies should do now.

Resources 16.05.2019

Social media and B2B – it works after all!

Social media works well even with B2B content – if you’re aware of the strengths of your own brand and rely on brand awareness.

Business 07.01.2019

Fewer purchase cancellations: the user experience during checkout

When online purchases are canceled shortly before the purchase is made during checkout, the user experience is often the reason.

Marketing 02.07.2019

Don’t forget the emotional connection

Marketers are having to tread a fine line between increased automation and maintaining a strong connection with consumers

Business 27.06.2019

Shout out for more female empowerment

It's time to increase the visibility of "female power" in the digital economy.

Business 18.06.2019

7 start-up myths undergo a reality check

Start-ups are often either idealized or demonized. The truth is usually somewhere in between. We spoke with Nico Lumma and Christoph Hüning from start-up partner Next Media Accelerator about common myths.

Marketing 22.05.2019

What customer loyalty really means

It took several decades from the discount brand to the loyalty programme. If you want to make more of it, you have to be creative today.

Business 01.07.2019

Shout out II – For more female Empowerment

DMEXCO creates space for more female power in digital business.

Conference 01.04.2019

Work Labs

Sharing real-life experience. The WorkLabs offer knowledge transfer and direct dialog with digital experts in a single format.

Business 08.02.2019

6 to dos: how retailers reduce their returns rate

From collecting data to opening pop-up stores: these methods help e-commerce retailers better serve their customers. This means money.

Media 05.02.2019

Interview with Brian Morrissey, President and Editor-in-Chief, Digiday

DMEXCO talks with responsible editors of our media- and market partners all over the world

Future 25.01.2019

Increased efficiency in digital marketing: AI instead of an agency?

They don't eat and never go to the toilet: how Hella and Cosabella have restructured their marketing. An interim report.

Marketing 28.03.2019

Advertising with virtual influencers

Virtual brand ambassadors are coming and they are showing that technology optimizes influencer marketing.

Future 24.01.2019

AI: experts call for testing and federal digital agency

The risks are not yet known and legal regulation of algorithmic procedures is still in its infancy

Business 03.06.2019

New ways of working and togetherness

In the search for a work culture that best supports employees, agencies are discovering new ways of working. Hierarchies are not wrong in themselves — they just have to be rethought.

Media 06.05.2019

Using Instagram stickers correctly

They increase reach and boost interaction. Instagram stickers in the stories offer great potential and bring companies and users closer together.

Technology 15.05.2019

Listen better: Making new decisions with listening

Hear what the customer has to say: Companies are gaining valuable insights into their target groups’ sensitivities with the help of social listening.

Resources 29.05.2019

5 questions about the near future of e-commerce

Amazon is both a blessing and a curse: experts see some challenges for business.

Resources 31.05.2019

E-commerce: this is how small companies and founders can benefit as well

Logistics and shipping processes are becoming increasingly automated. This creates new challenges and at the same time offers advantages for retailers – not just the big ones.

Resources 03.07.2019

E-Book “E-Commerce”: Trends, Topics and Developments

Exciting stories about conversational, mobile and social commerce as well as entering foreign markets, payment and logistics, and legal challenges in e-commerce.

Business 13.06.2019

AI made in Germany is better than its reputation

Okay, it has to be said: it could be more invested in AI in Germany, policies could be more supportive, and China and the US are ahead. Nevertheless, the German AI discourse tends to be dramatic, comparing European apples with Chinese pears

Expo 25.06.2019

8 tips for optimizing your trade fair presentation

Several things should be considered before, during and after the trade fair to ensure the event is a success for your company.

Announcements 18.07.2019

The DMEXCO App: a ticket key and network in one

All the relevant business information for the digital marketing community

Future 27.07.2019

Innovation for the core business: corporate start-ups

How the Otto Group is shaping its digital future

Marketing 12.08.2019

Between likes and hashtags: What really matters when choosing the right influencer

With growing complexity and a rising enthusiasm of many brands for the topic influencer marketing, it makes sense for marketing experts from companies to take a closer look at what really matters for successful influencer cooperations.

Marketing 23.04.2019

The purchase journey: what role do brand preferences play?

A study conducted by Wavemaker on purchasing behavior shows how important brand preferences are for purchasing decisions.

Marketing 30.04.2019

Controlling influencers more professionally

Influencer marketing is becoming more professional, and companies are now grooming ambassadors from within their own ranks.

Business 21.12.2018

B2B e-commerce: from exotic to standard

E-commerce has long been established in B2C, but it is only now that things are really getting exciting in B2B online business.

Business 12.04.2019

Why employees are your best brand ambassadors

Companies invest a lot of money in influencers and often overlook the fact that they already have much more credible brand ambassadors in their own ranks.

Marketing 10.04.2019

What content marketers can learn from design thinking

We are familiar with design thinking in the innovation process, but it is also suitable for content marketing.

Future 27.03.2019

Google Assistant in the fast lane

The Alexa competitor is now available on one billion devices and increasingly versatile. Here is a look at what is possible now and what the future holds.

Resources 23.03.2019

From push to pull and on the customer’s radar

Inbound marketing as a path to success. And why sales and marketing are a winning combination.

Media 11.03.2019

Class instead of mass: salvation for the ad-financed web?

As the alchemist Paracelsus already knew, the dose makes the poison. How does that apply to advertising?

Future 18.01.2019

Quantum computers: the hardware for AI

Constantly increasing requirements necessitate new hardware systems. The age of quantum computers is dawning.

Resources 22.12.2018

Link Management: A checklist shows how it works

Links are used almost everywhere in the digital environment. But real management for this is still rare.

Marketing 11.12.2018

Help, the nano-influencers are coming!

Following the big hype surrounding influencers with a broad reach, a countertrend is emerging: nano-influencers.

Future 12.12.2018

Blockchain: smart and justified

Attorney Yvonne Schäfer sees great potential in many industries

Media 14.11.2018

“Smart Campaigns:” Google uses AI to advertise for SMEs

Google has turned to a new type of campaign to attract small and local businesses

Technology 14.08.2018

Artificial Intelligence: People must be the consciousness of the system

To use machine intelligence sensibly, companies have to think from the customer, says Melanie Cook.

Business 16.08.2018

China: Retail and e-commerce merging

While here in Germany the future of retail is still the subject of controversial discussion, things are already further ahead in China.

Marketing 03.06.2018

Instagram Marketing 2018: The Current Status

The photo app is undergoing enormous change and rapid growth. But how do you get attention here?

Conference 10.06.2018

Core of the Conference and Trending Topics

Three trending topics for the Congress Stage: Artificial Intelligence, GDPR and Voice.

Announcements 10.09.2019

Trust in you – the DMEXCO Highlights for Day 1

Nearly 400 different items on the agenda and around 1,000 exhibitors - it's hard to keep track. We'll tell you the DMEXCO team's tips for each event area, starting on Wednesday.